Facebook Instagram Twitter YouTube

The (Capitalist) Obligation To Be Happy

In addition to the daily difficulties of long working hours, unemployment, inflation, domestic, and care work, the very high cost of food and rent, and poor transportation, we must add the increased stress caused by the pandemic. But capitalism also imposes another obligation: the obligation to be happy, which only worsens the situation.

Andrea D'Atri

April 19, 2021
Facebook Twitter Share

There is an old saying that “money can’t buy happiness,” to which popular wit has added “but it helps!” Owning property, resting in luxury hotels on paradisiacal islands, and having access to unlimited consumption is very much like the image of happiness capitalism constructs, absolutely unattainable for the vast majority. Nowadays, however, being happy is also associated with voluntarily achieving a psychological state that is identified with productivity, being functional and proactive, and being resilient — as if it were up to us to choose between suffering or being well. 

In this mindset, an optimistic view toward life is the prerequisite for achieving normality. Being grateful, being able to avoid daily stress and negative emotions, expressing ourselves in an optimistic way, getting rid of toxic bonds, and having the ability to live in the present and enjoy the “life’s little pleasures” are some of the tips that abound in the contemporary happiness market.

This idea of happiness has spawned a huge neoliberal industry in which self-care commodities range from lifestyle brands to having a positive personality “type.”

Unlike yachts, Rolexes, and diamonds, this happiness seems within everyone’s reach, and is sold through courses, cellphone apps, coaching, therapies, workshops, and the leisure, entertainment, health, and cosmetics industries. These all sell promises that they will  bring us closer to happiness, but in the end it is an unattainable happiness. Along the way, we lose money and time and our expectations are shattered.

The Fake Smile

Although it may seem paradoxical, the permanent bombardment of positivity generates an anxiety that is more likely to produce the opposite of happiness. That is because if achieving happiness is entirely our own responsibility, we feel guilty when we are unable to overcome our own suffering and challenges.

The result is societies with alarming rates of anxiety, depression, and isolation — the “dark side” of that radiant, elusive image of social media, where selfie smiles and positive messages are spread.What else explains that in the country that consumes two-thirds of all antidepressants produced worldwide, the United States, positive psychology has become more and more popular? Or why have some countries, such as Japan, created governmental Ministries of Solitude?

The repression of “negative” emotions only ends in the privatization of pain and the trivialization of suffering. How can it be that we are unable to deal with circumstances that distress us when every social message we get points out that being happy depends only on ourselves? Why, we each wonder, am I the only one who lacks the willpower needed to overcome it all?

Happiness as an Ideology

Putting the goal of individual well being before everything else allows for no toleration of failure, frustration, and negative emotions. What develops instead is the association of wellbeing with selfish hedonism and a marked intolerance of frustration, which in certain doses is an emotion unavoidable in human experience.

“The disposition to opportunistically pursue the happy life is a reflection of the neoliberal invocation to self-interested, competitive conduct,” writes Sam Binkley in Happiness as Enterprise. Happiness, understood in this way in today’s capitalism, only reinforces individualism and the idea that what befalls others is “because they deserve it.”

“Positivity is not so much our condition or our mood as it is part of our ideology,” writes Barbara Ehrenreich in Bright-Sided: How the Relentless Promotion of Positive Thinking Has Undermined America. What she means is precisely that the happiness industry inculcates in us that all of our emotional states — indeed, what happens to us — is the fruit of our own actions, legitimizing the idea that there is nothing about capitalist society per se that has anything to do with our individual poverty or the wealth of a few, with our difficulties in coping with illness, or with the fact that without a word we can be fired from our jobs or evicted from our homes. It is only about our individual shortcomings, about our failure to face life with a positive attitude or our failure to see every crisis as an opportunity.

Positive psychology promises an easy solution to problems that we should at least suspect are a bit more complex. Do we need to transform society? Positive psychology’s answer is no, not at all.

Rather, positive psychology preaches that we must change the feelings that unfavorable situations provoke in us, transform anger and pessimism into inner strength and creativity, and learn to treat crisis as opportunity. We are the ones who need to adapt to overcome, survive, draw lessons from adversity with a smile, and continue to look for the happiness we deserve. Happiness then becomes an effective ideological instrument to justify inequalities.

The science of happiness has promoters who, for more than three decades, have insisted on “selling” the scientific nature of their discoveries. In this case, “selling” is not simply a metaphor, since the happiness courses and training for companies, armies, educational systems, politicians, and other clients in public or private spheres is a multimillion-dollar business. One example is the Comprehensive Soldier Fitness (CSF) program of Martin Seligman’s Center for Positive Psychology. This course was funded by the U.S. Army to the tune of $145 million. Its goal was to train the military in positive emotions, happiness, and spirituality in order to, as Seligman put it, “create soldiers who are as psychologically resilient as they are physically resilient,” which would make for “an indomitable army.”

While happiness became a successful business, however, this advice did not bring the success it predicted to millions of human beings, as we can see with a simple glance at the world we inhabit. Perhaps that is because reducing the yearning for happiness to that individualistic obsession, to the rigid control of our thoughts and feelings and to the hedonistic satisfaction of our desires can only generate impotence in the capitalist society in which we live.

Perhaps, in the face of so much inequity, arbitrariness, discrimination, and opprobrium arising from the exploitation of millions of human beings, the only thing resembling happiness is to live each day, enjoying the voluntary decision to conspire against this dismal state of affairs. That conspiracy, unlike the obligatory commodified and individualistic happiness imposed on us by capitalism, is a collective project.

First published on April 19 in Spanish in La Izquierda Diario.

Translation by Ezra Brain and Scott Cooper

Facebook Twitter Share

Andrea D'Atri

Andy is a leader of the Socialist Workers' Party (PTS) and the founder of the women's group Pan y Rosas (Bread and Roses) in Argentina. She is author of the book Bread and Roses: Gender and Class Under Capitalism, which has been published in Argentina, Venezuela, Brazil, Mexico, Spain, Italy, France, and Germany. An English edition is now available from Pluto Press.

Twitter Instagram

Ideas & Debates

Black UAW workers, a black-and-white image, holding signs that say "UAW ON STRIKE."

To Achieve Black Liberation, Class Independence Is Key

A united, working-class party fighting oppression is our only hope for Black liberation.

Tristan Taylor

February 29, 2024
Protesters at an evening protest in NY carry a sign that reads "from ferguson to palestine occupation is a crime"

This Black History Month, Let’s Fight for Palestinian Liberation

Black liberation struggles have always expressed solidarity with the struggle against the Zionist occupation of Palestine. This Black History Month, as Israel continues its genocide in Gaza, this tradition takes on a special importance.

Carmin Maffea

February 26, 2024
All That's Left, the podcast from Left Voice.

#AllThatsLeftPod: Two Years of War in Ukraine

On this episode of the podcast, we discuss the war in Ukraine after two years, and the continued need for an independent, working-class solution.

Left Voice

February 24, 2024
IMT leader Alan Woods giving a speech.

Are You a Communist? Then Let’s Talk about the IMT

The International Marxist Tendency, led by Alan Woods, is rebranding itself as “the Communists.” Does this represent a shift to the left? Sort of. Yet decades of opportunist positions do not disappear overnight.

Nathaniel Flakin

February 12, 2024

MOST RECENT

A banner reads "Real Wages Or We Strike" at a rally for CUNY, which is experiencing cuts from Mayor Eric Adams and Governor Kathy Hochul.

CUNY Faculty and Staff Have Gone One Year Without a Contract — It’s Time to Strike

CUNY workers have been without a new contract for a full year and the university has yet to make any economic offers. It's time to take action.

Olivia Wood

February 29, 2024
Aaron Bushnell, who self-immolated in protest of the genocide in Palestine.

Aaron Bushnell’s Cry of Despair in the Face of Genocide

The media and international community was profoundly affected by the self-immolation of U.S. soldier Aaron Bushnell in protest against the genocide in Gaza. His death and desperate act of protest starkly shows the cruelty and brutality of U.S. Imperialism and Zionism.

Enzo Tresso

February 28, 2024
Florida governor Ron DeSantis stands at a podium that reds "Higher Education Reform"

U.S. Higher Education Is Being Gutted, but We Can Fight Back

Across the United States, higher education is being gutted through program eliminations and budget cuts. We must prepare to fight these attacks with everything we have.

Olivia Wood

February 28, 2024

Berlinale: Filmmakers Say What the Rest of the World is Saying

At the Berlinale film festival, Israeli and Palestinian filmmakers called for equality and peace. German politicians want to ban such hateful talk.

Nathaniel Flakin

February 28, 2024